Spud Daily 2012 : Page 1

www.spudman.com Thursday, January 5, 2012 Spudman Toda y 2012 Show Daily ISSUE #1 TODAY at a glance Show hours Thursday, Jan. 5 7:30 a.m. to 5:30 p.m. Trade Show: 9 a.m. to 5 p.m. Friday, Jan. 6 7:30 a.m. to Noon Trade Show: 9 a.m. to 11 a.m. Welcome to the 4th Annual POTATO EXPO and Industry Trade Show By Cheryl Koompin and Klaren Koompin, Koompin Farms POTATO EXPO 2012 Steering Committee Jeb Bush Gordon Bethune Today’s Schedule GENERAL SESSION: 7:30 a.m. to 9 a.m. The Ultimate Turnaround: From Worst to First, Gordon Bethune, Former CEO and chairman of Continental Airlines BREAKOUT SESSIONS: 10 a.m. to Noon Four separate sessions will be present for Chip , Fresh , Process and Seed Sectors during this timeframe see page 6 for complete details on the breakout sessions. LUNCH AND KEYNOTE SPEAKER: Noon to 1:30 p.m. America’s Promise in Uncertain Times , A few years ago, the seed of an idea was planted for an annual gathering of U.S. potato industry members. That seed eventually grew into the POTATO EXPO 2009 in San Antonio, Texas, with more than 850 attendees and 60 exhibitors sharing the latest agriculture information and innovations. The excitement and feedback generated from those who attended that first POTATO EXPO made the industry realize we were on to something important. In the years since, each event has broken the previous year’s attendance and exhibitor record. Which brings us to POTATO EXPO 2012, where 1,500 attendees from a dozen countries have traveled to Orlando, and more than 130 companies set up in the sold-out trade show, with booths showcasing cutting-edge products and technology. But this event is more than just numbers; it’s about the bottom line. POTATO EXPO offers attendees cutting-edge solutions and information that will help increase the efficiency and productivity of their operations. It also provides a unique networking forum for industry members from every region of the United States and countries across the globe to come WELCOME continued on page 5 Jeb Bush, former governor of Florida U.S. potato exports show record growth By David Fairbourn U.S. Potato Board U.S. potato and product exports were a record $1.35 billion and 1.366 billion metric tons for the July 2010-June 2011 fiscal year. This is a 15 percent increase in value and 11 percent increase in volume. On a fresh weight equivalent* basis, this represents more than 59 million cwt. of fresh potatoes that were exported, or approximately 16 percent of total U.S. production. Frozen potato products were still the largest category, accounting for 60 percent of the total at $808 million. Japan remains the largest market at $294 million. Despite EXPORTS continued on page 4 BREAKOUT SESSIONS: 2:30 p.m. to 4 p.m. Four separate sessions will be present for Chip , Fresh , Process and Seed Sectors during this timeframe see page 6 for complete details on the breakout sessions. GENERAL SESSION: 4:30 p.m. to 5:30 p.m. Sustainability in Action – Value Chain Partners Discuss Current Activities, Bob Meek, Eric Halverson, Gerhard Bester and Eli Wollman FULL SCHEDULE on page 6 The U.S. Potato Board’s Export program benefits from an array of frozen products that have broad appeal in many foreign markets. • Lindsay, page 2 • Full schedule, page 6 INSIDE [ [

Welcome To The 4th Annual Potato Expo And Industry Trade Show

Cheryl Koompin

Koompin Farms POTATO EXPO 2012 Steering Committee<br /> <br /> A few years ago, the seed of an idea was planted for an annual gathering of U.S. potato industry members. That seed eventually grew into the POTATO EXPO 2009 in San Antonio, Texas, with more than 850 attendees and 60 exhibitors sharing the latest agriculture information and innovations.<br /> <br /> The excitement and feedback generated from those who attended that first POTATO EXPO made the industry realize we were on to something important. In the years since, each event has broken the previous year’s attendance and exhibitor record.<br /> <br /> Which brings us to POTATO EXPO 2012, where 1,500 attendees from a dozen countries have traveled to Orlando, and more than 130 companies set up in the sold-out trade show, with booths showcasing cutting-edge products and technology.<br /> <br /> But this event is more than just numbers; it’s about the bottom line. POTATO EXPO offers attendees cutting-edge solutions and information that will help increase the efficiency and productivity of their operations. It also provides a unique networking forum for industry members from every region of the United States and countries across the globe to come together to develop lasting connections that will grow their businesses for years to come.<br /> <br /> This year’s EXPO truly represents the “who’s who” of the North American potato industry. The 20 breakout sessions feature experts from the potato industry, agriculture and academic communities, who will inform attendees on the latest advances and issues facing the chipping, fresh, process and seed sectors.<br /> <br /> In addition, the general sessions will feature some of the most respected authorities in the business, marketing and political fields, including former Florida Gov. Jeb Bush, former CEO of Continental Airlines Gordon Bethune, Walter Scheib, former White House executive chef, and “Supermarket Guru” Phil Lempert. The Wednesday afternoon general session will include a panel made up of potato growers and their value chain partners who are working together to develop sustainability programs that will directly benefit the environment, growers, customers and the image of the industry.<br /> <br /> Many hours of hard work and planning have gone into making the 2012 version of the annual POTATO EXPO the best in the show’s history. But now that we’ve set the stage, the rest is up to you: Learn how to make your business better; make connections that could last a lifetime; most importantly, have fun!

U. S. Potato Exports Show Record Growth

David Fairbourn

U. S. potato and product exports were a record $1.35 billion and 1.366 billion metric tons for the July 2010- June 2011 fiscal year. This is a 15 percent increase in value and 11 percent increase in volume. On a fresh weight equivalent* basis, this represents more than 59 million cwt. Of fresh potatoes that were exported, or approximately 16 percent of total U.S. production.<br /> <br /> Frozen potato products were still the largest category, accounting for 60 percent of the total at $808 million. Japan remains the largest market at $294 million. Despite the poor economic performance in that country over the past five years and the devastation from the earthquake and tsunami, exports still increased by 43 percent from FY07 to FY11. Exports to Canada were $83 million. China is now the third largest export market for U. S. frozen potatoes at $62 million, followed by Mexico at $57 million and South Korea at $49 million. Exports to Mexico increased 40 percent during FY11, following the reduction of the retaliatory tariff from 20 percent to 5 percent in August 2010.<br /> <br /> Dehydrated potato exports, while third in value, are the second largest export by fresh weight equivalent volume at 16 million cwt. The value of dehy exports rose 11 percent in FY11 to $173 million. Canada is the largest export market for dehy at $62 million; however, it is suspected a large quantity of that is re-exported to markets in Asia. Exports to Mexico declined 8 percent in FY11 to $27 million. Exports to Japan declined less than one percent in FY11 to $26 million, but are still up 18 percent for the past five years. Exports to China and the Philippines for FY11 increased 198 percent and 482 percent, to $8 and $7 million, respectively.<br /> <br /> Exports of fresh potatoes (both for table-stock as well as processing use) increased 34 percent in value to $186 million, and 14 percent by volume to 399,023 metric tons. Canada remains the main destination, accounting for 262,579 metric tons. Export volume to Mexico declined 10 percent to 65,732 metric tons due to high U.S. prices, but still increased 13 percent in value to $32 million. South Korea became the third largest market, based on volume, at 13,428 metric tons, followed closely by Malaysia at 10,919 metric tons. In both cases, chipping potatoes account for at least half of U.S. exports to the markets.<br /> <br /> Seed potato exports increased 24 percent, to 23,428 metric tons valued at $12 million. However, exports of fresh potatoes often get incorrectly categorized as seed, and thus it is misleading to analyze these figures too closely. Potato chip exports, mainly fabricated chips made from dehy, increased 25 percent to $171 million, led by strong exports to Canada and Mexico.<br /> <br /> USPB’s International Marketing Program promotes U.S. frozen, dehy, chip-stock, fresh and seed potatoes in more than 20 targeted markets in Asia, Latin America and Africa. For more information on these programs and to see the USPB International Marketing Program Long Range Plan for Fiscal Years 2012-2016, visit www.uspotatoes. com/downloads/International%20 Marketing_NEW.pdf. <br /> <br /> For more information on USPB as the nation’s potato marketing organization, positioned as the “catalyst for positive change,” and the central organizing force in implementing programs that will increase demand for potatoes, visit www.uspotatoes.com. <br /> <br /> David Fairbourn is manager, industry communications & policy, at the United States Potato Board in Denver. He can be reached at 303-369-7783 or david.fairbourn@uspotatoes.com. <br /> <br /> * Fresh Weight Equivalent conversions: Frozen potato products, 1.7; Dehydrated potato products, 6.5; Potato Chips, 4.

Today At A Glance

Show hours<br /> <br /> Thursday, Jan. 5 7:30 a.m. to 5:30 p.m.<br /> <br /> Trade Show: 9 a.m. to 5 p.m.<br /> <br /> Friday, Jan. 6 7:30 a.m. to Noon<br /> <br /> Trade Show: 9 a.m. to 11 a.m.<br /> <br /> Today’s Schedule<br /> <br /> GENERAL SESSION:<br /> <br /> 7:30 a.m. to 9 a.m. The Ultimate Turnaround: From Worst to First, Gordon Bethune, Former CEO and chairman of Continental Airlines<br /> <br /> BREAKOUT SESSIONS:<br /> <br /> 10 a.m. to Noon Four separate sessions will be present for Chip, Fresh, Process and Seed Sectors during this timeframe see page 6 for complete details on the breakout sessions.<br /> <br /> LUNCH AND KEYNOTE SPEAKER:<br /> <br /> Noon to 1:30 p.m. America’s Promise in Uncertain Times, Jeb Bush, former governor of Florida<br /> <br /> BREAKOUT SESSIONS:<br /> <br /> 2:30 p.m. to 4 p.m. Four separate sessions will be present for Chip, Fresh, Process and Seed Sectors during this timeframe see page 6 for complete details on the breakout sessions.<br /> <br /> GENERAL SESSION:<br /> <br /> 4:30 p.m. to 5:30 p.m. Sustainability in Action – Value Chain Partners Discuss Current Activities, Bob Meek, Eric Halverson, Gerhard Bester and Eli Wollman<br /> <br /> THURSDAY, JAN. 5<br /> <br /> 7:30 a.m. to 9 a.m. — Breakfast and General Session<br /> <br /> The Ultimate Turnaround: From Worst to First<br /> <br /> Gordon Bethune, former CEO and chairman of Continental Airlines<br /> <br /> In the airline industry, few names inspire as much awe, admiration and accolades as Gordon M. Bethune. At Continental Airlines, Bethune spearheaded one of the most dramatic corporate turnarounds in United States history. When he joined the troubled carrier as president and chief operating officer in February of 1994, Continental consistently ranked last in every measurable performance metric, including on-time performance, customer complaints and mishandled baggage. Bethune quickly assumed the role of chief executive officer in November 1994, and was elected chairman of the board of directors in September 1996. When he was finished working his magic at Continental, the airline stood at the top of the heap, ranked by Fortune magazine as the No. 1 Most Admired Global Airline. Gordon M. Bethune will speak to you from a lifetime of experience and success in one of the world’s most complex businesses. He will impress you with his unique brand of management wisdom on customer service, employee relations and motivation. Bethune will also explain how “Happiness” at every level is the unspoken key to success.<br /> <br /> 10 a.m. to Noon — Breakout Sessions<br /> <br /> Chip Breakout<br /> <br /> Benefits and Challenges of Consolidation in the Chip Industry<br /> <br /> Joe Guenthner, professor, Agricultural Economics, Idaho Center for Potato Research and Education<br /> <br /> Fewer, larger companies dominate most industries in the United States and the world. The potato chip industry is no exception. What does this mean for growers, consumers and the economic future of the industry? This session will provide solid economic analysis and knowledgeable commentary to explain the significance of continued consolidation in the Chip Industry.<br /> <br /> Acrylamide: Seeking an Industry Solution<br /> <br /> A. J. Bussan, PhD, associate professor, Horticulture, University of Wisconsin-Madison; Gregg Halverson, president and CEO, Black Gold Farms; and Paul Bethke, PhD, assistant professor, USDA/Horticulture, University of Wisconsin-Madison<br /> <br /> The lead researchers managing the Specialty Crop Research Initiative (SCRI) grant project and an industry advisory committee co-chairman will discuss how this exciting research project will bring the whole industry together to seek a solution to acrylamide in potato products.<br /> <br /> Zebra Chip Update<br /> <br /> Charlie Rush, director, SCRI Zebra Chip Project, Texas Agrilife Research and Extension Center<br /> <br /> This session will review the current status of Zebra Chip disease and provide an update on the Specialty Crop Research Initiative (SCRI) research project.<br /> <br /> Fresh Breakout<br /> <br /> Potatoes: The View From Inside the World of a Produce Retailer<br /> <br /> Reggie Griffin, vice president produce, Kroger (retired)<br /> <br /> Want some ideas on how to up the level of your game marketing potatoes at retail? Looking for unique insights from a seasoned retail produce marketing professional on what your supermarket customers really want from the potato category? This session Offers you the opportunity to hear from Reggie Griffin, a produce industry superstar and former Vice President of Produce for Kroger. Get the benefit of Reggie’s crystal ball for your business.<br /> <br /> Fresh Potatoes in Today’s Market Place — Attitudes and Purchasing Trends<br /> <br /> Kate Thomson, senior research manager, Sterling Rice Group<br /> <br /> The numbers tell the story. The latest numbers tell the best story. How are consumers spending their food dollars and how are potatoes a part of that mix? This session provides the latest research findings on consumer attitudes and shopping behavior. Don’t rely on rumors – take the opportunity to hear the latest findings on how consumers feel about potatoes and how they make their meal planning and shopping decisions.<br /> <br /> Process Breakout<br /> <br /> Eyes on Fries<br /> <br /> Kathy Hayden, foodservice analyst, Mintel Menu Insights<br /> <br /> Mintel Foodservice Analyst Kathy Hayden will look at the outside market forces – from changing demographics and the threat of a double-dip recession, to calorie counts and other health-related legislation – influencing quick service restaurant menus. She’ll also provide proprietary consumer data showing what flavors and foods diners want in restaurants and will give insights into how fries can deliver on these preferences, from snack attacks to comfort craving. Using Mintel’s Menu Insights database, which tracks flavor, ingredient, marketing and nutritional claims from the 580 US chain and independent restaurants, Hayden will also look at the menu innovations that are working for and against traditional fries on menus.<br /> <br /> Why Foreign Restaurant Operators Should Buy US Fries<br /> <br /> John Toaspern, vice president for international marketing, U. S. Potato Board<br /> <br /> This session will demonstrate the superiority of US fries to deliver bottom line results to restaurant operators in our export markets. You will hear firsthand the compelling messages that are presented to potential buyers in target markets to build demand for US fries and increase US export sales.<br /> <br /> Potatoes: Any Day, Any Way<br /> <br /> Maureen Storey, president and CEO, Alliance for Potato Research and Education (APRE)<br /> <br /> Americans love potatoes and French fries, but can the love affair continue? Misinformation about potatoes and French fries abounds. Hear how the recently established Alliance for Potato Research and Education Foundation (APRE) supports research to understand the facts about this nutritious, delicious vegetable and educates consumers, government officials, health practitioners, and the media about how potatoes and potato foods, like French fries, can fit into a healthy diet.<br /> <br /> Seed Breakout<br /> <br /> Acrylamide Research Project<br /> <br /> A. J. Bussan, PhD, associate professor, Horticulture, University of Wisconsin-Madison; Gregg Halverson, president and CEO, Black Gold Farms; and Paul Bethke, PhD, assistant professor, USDA/Horticulture, University of Wisconsin-Madison<br /> <br /> The most recently approved SCRI research project is a coordinated national multidisciplinary effort to identify and quickly commercialize chip and fry processing varieties that will produce lower acrylamide in consumer products. Acrylamide is a substance known to produce cancer in laboratory rats and there is speculation that it may be a health concern for humans. Although potatoes are naturally acrylamide free, acrylamide is produced during high temperature cooking of fries, chips and many other common foods.<br /> <br /> PVY Research Project<br /> <br /> Russ Groves, vegetable Extension specialist and assistant professor, University of Wisconsin-Madison, and Chris McIntosh, professor, Agricultural Economics and Rural Sociology, University of Idaho<br /> <br /> The tuber necrotic strains of PVY are becoming increasingly present in both seed and commercial potatoes in the United States. Management of the virus has been complicated by a lack of data on the recombination of strains and on insufficient diagnostics. The current SCRI research project addresses these and other associated issues.<br /> <br /> Bacterial Ring Rot Detection Trends<br /> <br /> Neil Gudmestad, distinguished professor of plant pathology, North Dakota State University<br /> <br /> Bacterial ring rot continues to be a chronic disease problem facing the United States. Sporadic and economically important yield losses occur due to the presence of latent or symptomless infections. Pathogen detection technologies that focus on the detection of the ring rot bacterium in the absence of disease expression have been ongoing for over three decades. This session will discuss recent advances in the development of molecular diagnostics that have dramatically improved the detection of symptomless infections of bacterial ring rot.<br /> <br /> Late Blight<br /> <br /> Howard Judelson, professor, Department of Plant Pathology & Microbiology, University of California-Riverside<br /> <br /> Dr. Howard Judelson will describe this project, which aims to reduce losses to late blight in potatoes and tomatoes. The five-year program involves personnel from 18 universities and research centers, conducting an integrated plan of research, extension and education. The main objective is to provide growers with improved tools for disease control. These include a national reporting website and alert tool, along with an enhanced decision support system. The project will focus on developing enhanced diagnostic tools, resistant plants, and expanded information on pathogen traits and improved disease management.<br /> <br /> Noon to 1:30 p.m. — Luncheon and Keynote Speaker<br /> <br /> America’s Promise in Uncertain Times<br /> <br /> Jeb Bush, former governor of Florida<br /> <br /> Jeb Bush’s passion for big ideas and how they shape policy led to sweeping reforms in Florida while he was Governor. Bush applies this visionary understanding of the issues about the country’s future by posing a few simple questions: What are the enduring American values that can provide a strong defense against tough economic times? Do today’s current policies — from health care to the economy to immigration — reflect those values? And how will these policies shape the Obama Administration’s agenda? Bush will treat you to a candid and informative discussion of the issues on the minds of most Americans, engaging you with the same unique perspective that has made him one of the most recognized voices in politics today. With an eye to the future, Bush will evaluate how the Obama Administration is working with a divided Congress and what it means as both political parties look to grow their influence over the electorate ahead of the 2012 elections.<br /> <br /> 2:30 p.m. to 4 p.m. — Breakout Sessions<br /> <br /> Chip Breakout<br /> <br /> Potato Growers and Chip Processors Confront Key Industry Issues<br /> <br /> The challenges to the potato chip industry are abundant and complex. This lively session brings growers and chip processors into a frank and fast-moving panel discussion of the solutions that can help mitigate issues such as consumer demand, federal food policy, industry profitability, production challenges, and pest and disease pressures.<br /> <br /> Fresh Breakout<br /> <br /> Growing Fresh Market Potatoes-High Risk/ Reward<br /> <br /> No sector of the potato industry has had the same volatile ups and downs as the fresh sector. Both the short- and long- term challenges are significant and the consequences of poor production, changes in consumer demand or ineffective marketing are damaging. This session puts key growers and shippers at the table to provide insight on opportunities to improve the performance of the fresh sector. Want to know what industry leaders in the fresh sector are thinking? You won’t want to miss this candid, free-flowing panel discussion.<br /> <br /> The State of the Economy and the Cost and Availability of Money<br /> <br /> Brian Johnson, CEO, Choice Financial Group<br /> <br /> Interest rates are low, the economic recovery crawls forward, some foreign countries hover on the brink of bankruptcy, and the United States struggles to the cope with a staggering federal debt. What does all this mean for the availability and cost of your yearly operating loan? Hear firsthand what the current lending environment is like for agriculture and how the overall economic pressures will determine the cost of the money you need to operate.<br /> <br /> Process Breakout<br /> <br /> U. S. Frozen Potatoes Overseas — Frozen Potato Trade: History and Vision<br /> <br /> Matt Lantz, manager, Trade Policy, Bryant Christie, Inc.<br /> <br /> Exports of U.S. frozen potato products have grown 90 percent in volume and 171 precent in sales over the past 15 years. This has been the result of globalization, economic development and a concerted effort by industry officials to open and expand foreign markets. Matt Lantz, coordinator of the American Potato Trade Alliance (APTA), will discuss frozen potato trade developments over the past 15 years, including the latest export trends, the rise of competition, overcoming technical trade barriers, and how trade agreements are changing the face of exports.<br /> <br /> Harmonizing GAP Requirements<br /> <br /> Suresh DeCosta, manager of quality systems US Supply Chain Management, McDonald’s<br /> <br /> Are you suffering from food safety audit fatigue? Is validating your performance on multiple Good Agriculture Practice (GAP) programs impacting your bottom line? Tired of completing multiple audits and seemingly endless recordkeeping? A group of growers, processors, handlers, and retailers supported by United Fresh Produce Association is responding to your concerns. Hear the latest about industry progress in developing a single GAP Audit that would be accepted by a wide range of value chain partners.<br /> <br /> Seed Breakout<br /> <br /> Seed Piece Treatment: Evaluating Formulations<br /> <br /> Sam Thornton, AgriEdge Specialist, Syngenta<br /> <br /> The challenge of protecting the seed piece is a critically important part of growing a successful crop. The apparent increase in spring weather variability has added to the challenge. Regulation by EPA has produced additional label requirements that can increase application costs as well as application times. This session will provide growers with the latest facts on the formulations and application techniques that can make the seed treatment process safe, efficient and effective.<br /> <br /> Developments in Seed Technology: What’s Happening in Europe<br /> <br /> Martin F.W. Jansen Klomp, sector manager, Processing, HZPC Holland<br /> <br /> Advances in seed potato technology can reduce seed loss, improve commercial potato yields and reduce costs for producers. See the latest European data on yield and disease trends in single drop seed applications and gain an understanding of developments in the use of basic seed coming from clonal selections vs. Minitubers. Finally get real data on the economics of these technologies on the bottom line.<br /> <br /> Project: Zebra Chip<br /> <br /> Charlie Rush, Texas A&M University; Gerhard Bester, Senior Group Manager for North America Agro Operations, Frito Lay; and James M. Crosslin, USDA-ARS<br /> <br /> First detected in Texas, this pest vectored by psyllids was believed to only impact the quality of chip potatoes and to be confined to warm climates. Subsequent experience and survey work indicates that infestations can severely impact yield and that the pest can survive in many northern growing areas. Hear the latest research results and outbreak information from researchers on the ZC frontline.<br /> <br /> 4:30 p.m. to 5:30 p.m. — General Session<br /> <br /> Sustainability in Action – Value Chain Partners Discuss Current Activities<br /> <br /> Participants: <br /> <br /> Fresh Sector — Bob Meek, CEO, Wada Farms and Reggie Griffin, Kroger (retired) Chip Sector — Eric Halverson, Executive VP of Technology, Black Gold and Gerhard Bester, PhD, Senior Group Manager for North America Agro Operations, Frito-Lay Frozen Processed — Eli Wollman, WHB Farms and Leigh Morrow, McCain Foods<br /> <br /> While efforts to define many aspects of sustainability are underway, potato growers and their value chain partners are working together to develop sustainability programs that will directly benefit the environment, customers and the potato industry, and that help tell the positive story of agriculture. This panel is made up of fresh, chip and frozen processed growers and their value chain partners with whom they are working hand-in-hand to develop a standard, clear and accurate measure of the sustainability efforts on their farms using currently available data.<br /> <br /> FRIDAY, JAN. 6<br /> <br /> 7:30 a.m. to 9 a.m. — Breakfast and General Session<br /> <br /> Culinary Talks<br /> <br /> Walter Scheib, former White House Executive Chef<br /> <br /> For 11 years, Executive Chef Walter Scheib worked out of the heart of the White House — the kitchen. Hired by Hillary Clinton to revolutionize the culinary program at the White House, Walter brought in artisanal products from all over the country, started an herb garden on the roof, and retrained the staff. As the personal chef of two first families (two terms with Clinton and one with Bush) Walter will offer a behindthe- scenes look at the workings of the White House. As the Executive Chef behind some of the most memorable State Dinners (Tony Blair, Nelson Mandela) and First Lady Luncheons (Lady Diana Spencer) Walter will share with you his personal and professional anecdotes.<br /> <br /> 10 a.m. to Noon — General Session<br /> <br /> What Do Consumers REALLY Want? How Do They Really Feel About Potatoes?<br /> <br /> Phil Lempert, “The Supermarket Guru,” leading food industry analyst, journalist and trend-watcher<br /> <br /> There is a new face in retailing and consumer products — and buyers are loving it! There are new choices in consumer products focused on health and wellness which have changed the landscape forever — and the produce department is leading the charge. In this one of a kind Presentation, Phil Lempert, “The Supermarket Guru®” has reached out to his consumer panel to find out exactly what shoppers are (and are NOT) looking for from potato growers and producers. In the rapidly shifting food world, he will explain what is successful and why, and identify new opportunities for the potato industry. One of the world’s most respected consumer trends experts, who the media turns to for information on new food and beverage products and services, Phil Lempert will review key consumer factors that will lead your business to the future.<br /> <br /> Phil Lempert will then facilitate a live consumer panel for an in-depth, candid discussion on perceptions about potatoes, how they fit into consumers’ lifestyles and what they need from the potato industry to meet their demands.<br />

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